Dripĭrip is an email management tool that lets you send out marketing emails to targeted groups automatically on a schedule. The person who won the competition was responsible for 51 people opting into the email opt-in page. I gave away copies of my previous books to get people sharing. After they opt in, they are encouraged to share the news and earn rewards.įor Create or Hate, we had hundreds of social shares as a result of the Upviral campaign. The way Upviral works is you set up a landing page for people to opt into to be notified of the launch. Upviral is a rewards based content sharing tool that can deliver highly effective referral marketing campaigns by encouraging ambassadors to promote your business for you. I used it to pre-schedule promo tweets for my second book Content Machine. It’s a useful tool for making some real noise above the general chatter of your social networks.
Join a Thunderclap, and you and others will mass-share the same single message at the same time via one or all of Facebook, Twitter or Tumblr. Thunderclap is a bit like an online flash mob. I also use it to gather testimonials as they come in for the books, which are gold for website copy and Amazon copy. I assign color coding to tasks to keep up to speed on how things are tracking. It also has useful project management applications. It’s very versatile and allows me to move tasks and items around with a minimum of fuss. It provides me with the structure to manage my ‘to do’ lists as well as those of my support team, for example assigning action items and inserting automated tasks. I’ve used it extensively to map out the process of writing my books. Trello is my app of choice for planning and organizing. Trello tells you what’s being worked on, who’s working on what, and where something is in a process. I like to think of it as the post it notes of the online world. Trello is a collaboration tool that organizes your projects into tasks on boards. This allowed me to engage in two-way feedback as the drafts of my books were being refined. It’s a much more collaborative way of sharing and updating information, allowing all with a stake in the document to be across it in real time. It’s where all of my books and blog posts have been drafted. Google Docs took the place of Microsoft Word for my document creation about 5 years ago. All of your documents are stored in the one location, Google Drive, which syncs all devices with the cloud. Google Docs is an online word processor that lets you create and format text documents and collaborate with other people in real time. It’s a hub to promote, discover and explore design. They bill themselves as a ‘show and tell site for designers’, with contributors sharing small screenshots of their work, processes and current projects. But don’t just leave it up to them, it’s your vision they will be executing.Ī great resource for finding designers is a site called Dribbble, which is a community showcasing the work of elite designers, typographers and illustrators. Good design is an art and a skill, so if you can afford it hire a world class designer to help you. I had a vision for exactly what I wanted it to be and went through a few designers to get it. With Create Or Hate I spent a lot of time on the front cover concept and design. No need to wait 17 years for a book deal like renowned author Steven Pressfield did! Dribbbleįirst impressions count – make sure your front cover doesn’t create a bad or indifferent one. Here’s what I used to get my books out into the wild without a book deal. Since then my books have been ordered 55,000 times on Amazon and translated into 9 languages. Back before my first book, The 7 Day Startup, I never even considered myself a writer, let alone a published author. It’s my fourth foray into the world of self publishing. My latest book, Create Or Hate, launched last week.
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If you’ve got the creative urge to put out a book, there’s a bunch of (mostly) free self publishing tools and resources to help get you out there as a self-made author.
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